Our Editorial Team

SEO practitioners with hands-on experimentation experience

The SearchPilot editorial team is made up of SEO practitioners, analysts, and experimentation specialists with real-world experience testing and measuring organic search performance at scale.

All articles published on this site are written or reviewed by professionals who actively work in SEO experimentation and data analysis. We don't publish generic SEO advice—every insight comes from actual testing.

Our Contributors

AM

Alex Morgan

SEO Experimentation Lead

SEO experimentation lead with 9+ years of experience running large-scale SEO tests and analyzing organic search performance for enterprise websites.

SEO experimentation & testing methodologyEnterprise technical SEOSearch performance analysis
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JP

Jamie Patel

Senior SEO Analyst

Senior SEO analyst specializing in statistical analysis and performance measurement with 7+ years of experience.

Statistical analysis for SEOPerformance measurement & attributionData visualization & reporting
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CB

Chris Bennett

Technical SEO Specialist

Technical SEO specialist with 8+ years of experience in site architecture, crawl optimization, and Core Web Vitals.

Technical SEO auditsSite architecture & crawl optimizationCore Web Vitals & page experience
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Our Editorial Standards

Named Authors

Every article has a real author with verifiable expertise. No anonymous posts.

Data-Backed

Claims are supported by real experiments and measured outcomes.

Actionable

Every piece provides practical insights you can apply immediately.

Kept Current

Articles are updated when new data or best practices emerge.

Read our full editorial policy →